Succeeding like success : the affluent consumers of Asia by Yuwa Hedrick-Wong.
Singapore : John Wiley & Sons (Asia), 2007.
Available in the Social Sciences & Humanities Library at HF5415.33 .W66 2007

About this book
Covering 12 Asian markets - Japan, China, India, Australia, Korea, Taiwan, Hong Kong, Singapore, Malaysia, Thailand, India and the Philippines - the affluent consumer market is in turn analyzed in terms of two segments; the mass affluent and the rich. Their respective sizes, purchasing power and key consumption trends today and in 10 years’ time are systematically described.

Subject(s):
Market Research & Analysis
SE Asia - Economics and Development
E Asia - Economics & Development

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